With a solid understanding of our users and a clear problem statement in mind, it’s time to start working on potential solutions. There are many different types of ideation technique our product designers use, from brainstorming and mindmapping to bodystorming (roleplay scenarios) and provocation — an extreme lateral-thinking technique that gets the us to challenge established beliefs and explore new options and alternatives. Towards the end of the ideation phase, we’ll narrow it down to a few ideas with which to move forward.