Business Analysis

Software Product Management

Software product management is the work of guiding a software product to success and leading and engaging a cross-functional team to make sure the right software is built for the right people in the right market. Software product management is setting the Why? When? and What? of a software product and bringing all related skills and talents together to create a sustainable and long-lasting software solution.

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Vision

Project Management

  • What is the user persona (personas) for the product?
  • Which problems will the product solve?
  • How can we measure the success of the product?

Product Development

Project Management

  • Ideation & Conceptualization
  • Architecture, R&D, Prototyping
  • Design & Development
  • Testing & Assurance
  • Release Management
  • Training and Product Support
  • Maintenace

Strategy Development

Strategic Planning

  • Market & Needs
  • Key Features, Differentiators
  • Business Goals

Marketing & Sales

Strategic Planning

  • Writing business and use cases
  • Configuring the product launch plan and distribution models
  • Specifying the target market
  • Defining the pricing strategy
  • Setting sales support and required tools